Throughout the semester, connecting with the Lucid project team in various meetings —starting from the beginning, through midterms, and finally at the end —provided valuable insights into how a cutting-edge automotive brand approaches experiential design. In our discussions, I learned about Lucid’s focus on integrating immersive technology, such as big displays, ambient lighting, surround sound, and advanced sensors, which create a seamless and engaging user experience.

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I gained insight into their ambitious long-term goal of making luxury electric vehicles more affordable, with the first major steps involving innovations like curved screens and cost-effective materials. Additionally, we explored the importance of simplicity in user interfaces, especially for a minimal, relaxed driving experience that can be controlled seamlessly through a phone. This collaboration helped me understand the balance between technology and human-centered design, as well as the challenges and opportunities of designing vehicles for future autonomous travel.